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Deli Market, New York

Rudy Burckhardt

Photography

This image by Rudy Burckhardt features an early version of the now-iconic “I ♥ New York” logo, with the word love included over the heart shape. The campaign to rebrand New York City began the day after the crippling blackout of July 13–14, 1977.
MEDIUM Gelatin silver print
DATES 1978
DIMENSIONS 10 5/8 x 12 1/2 in. (27 x 31.8 cm) frame: 15 3/8 × 20 3/8 × 1 3/4 in. (39.1 × 51.8 × 4.4 cm)  (show scale)
MARKINGS Stamped: "photo by Rudy Burckhardt" and "estate of Rudy Burckhardt" verso.
SIGNATURE Signed in graphite verso.
INSCRIPTIONS Titled and dated in graphite verso.
COLLECTIONS Photography
ACCESSION NUMBER 2008.45.7
CREDIT LINE Gift of the Alex Katz Foundation
MUSEUM LOCATION This item is not on view
CAPTION Rudy Burckhardt (American, 1914–1999). Deli Market, New York, 1978. Gelatin silver print, 10 5/8 x 12 1/2 in. (27 x 31.8 cm). Brooklyn Museum, Gift of the Alex Katz Foundation, 2008.45.7. © artist or artist's estate (Photo: Brooklyn Museum, 2008.45.7_PS9.jpg)
IMAGE overall, 2008.45.7_PS9.jpg. Brooklyn Museum photograph, 2014
"CUR" at the beginning of an image file name means that the image was created by a curatorial staff member. These study images may be digital point-and-shoot photographs, when we don\'t yet have high-quality studio photography, or they may be scans of older negatives, slides, or photographic prints, providing historical documentation of the object.
RIGHTS STATEMENT © artist or artist's estate
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Rudy Burckhardt (American, 1914–1999). <em>Deli Market, New York</em>, 1978. Gelatin silver print, 10 5/8 x 12 1/2 in. (27 x 31.8 cm). Brooklyn Museum, Gift of the Alex Katz Foundation, 2008.45.7. © artist or artist's estate (Photo: Brooklyn Museum, 2008.45.7_PS9.jpg)